Consumers are driving content online, making connections and engaging in conversation
Online users are consuming content in a multitude of ways – making new and varied connections
An overview of Google's consumer engagement framework
Stop targeting and start attracting to get the most from digital media
Do not use social media in isolation but as part of your entire marketing strategy
Make the digital path to purchase as straightforward as possible
Preparation is key to success in the Social Media space
Why it is vital to use available tools to monitor the conversation happening online
Ensure your staff are trained in social media to enable them to engage effectively with consumers
The i-phone is changing the nature of mobile internet – already a ‘security blanket’ for consumers
Customers are researching products and educating themselves before proceeding with a purchase decision
It's important to understand your consumer and each aspect of their purchase experience
Analyse your search trends to mine valuable data on where to focus content and marketing initiatives
Guidelines on how to get the most from your search activity
Succinct advice on how to make mobile work for you and your brand