Anthony Johnston - G2

Anthony is Director, One-to-One for G2 in Australia, heading up the direct and digital business.

Anthony is Director, One-to-One for G2 in Australia, heading up the direct and digital business.

Anthony has worked extensively in the direct marketing space, both online and offline, client side and agency, bringing to the table comprehensive experience, including recently founding, running and selling a social network.

Having worked on and lead numerous client businesses across Asia Pacific and Europe, including his own companies, Anthony's focus is on delivering a real return to a business. This background enables Anthony to talk about maximising a return for every dollar spent, in real, practical ways, including how a business needs to evolve and interact with their customers to get the required return.

Anthony spent two years running George Patterson's BTL, including Telstra business, data analysis and web team; he has also been the Marketing Director at Foxtel, successfully launching digital to the Australian market using multi-channels. Anthony's significant experience includes five years in a large London agency, establishing its digital offering across Europe, including work for Guinness, British Airways and Thomas Cook.

Company

About G2

G2 Australia is part of the G2 global agency network dedicated to activation marketing and brand communications beyond advertising to drive consumer action.

An integrated communications agency, G2 is the only global specialist agency group with expertise in direct marketing, branding and design, interactive, promotional and trade marketing and data analytics to build its client brands and businesses. Everything G2 does is developed to create action and interaction between a brand and the consumer.

With 86 offices in 42 countries around the world, G2 handles one out of six global Fortune 500 companies. It is a partner with the Grey Global Group – a top 10 agency group and part of the WPP Group (NASDAQ:WPPGY).