Claudia Sagripanti - GroupM

Claudia Sagripanti is Director of Mobile Communications with GroupM.

Claudia Sagripanti is Director of Mobile Communications with GroupM. Claudia joined the team in 2008 from her own business, consulting with digital media and mobile content and services companies. As principal of her own business, VentureOne, Claudia focused on providing strategic advice, product development and business development assistance to media companies – specifically in mobile advertising and marketing, mobile content and related services.

Claudia's primary role with GroupM is to manage and develop the strategic integration of the various elements of the mobile channel into the overall communications offering for GroupM. She also plays a pivotal role in the WPP Mobile Alliance.

Claudia chairs AIMIA's Mobile Industry Group, and is a well known advocate for developing professional standards and consumer education in the mobile industry.

Claudia will be presenting at DNA in Sydney.

Company

About GroupM

GroupM is the leading global media investment management operation.

It was created by WPP to oversee media agencies, including MAXUS, MediaCom, Mediaedge:cia, Mindshare and Outrider.

Our primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.