Jonathan Sinton - RI - TNS

Jonathan is the Strategy Director for Research International (RI) in Australia.

Jonathan is the Strategy Director for Research International (RI), who are currently merging with TNS in Australia. Working with RI for the past eight years, Jonathan has led a number of digital, telecoms and technology accounts and initiatives across the Asia Pacific region. Prior to working for RI Australia, Jonathan working for the US media consultancy, Frank Magid, Research International in the UK and Fujitsu. He has worked in the digital space for more than a decade on numerous high profile projects around digital strategy development, website effectiveness, search engine marketing, interactive TV, 3G services and video gaming, both in research and consultancy in Asia, Europe and the US. More recent digital assignments have centred around understanding the contemporary research and buying cycle of consumers and the influence of social media on brand choice. He is an active writer, commentator and speaker on consumer digital behaviour, as evidenced by his latest blog for Marketing Magazine.

Company

About TNS

TNS, who is currently merging with RI , is the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world's largest research, insight and consultancy network. Please visit www.tnsglobal.com for more information.