Susan Zabeti - GroupM

Susan Zabeti is the Director of GroupM Search Australia.

Susan Zabeti is the Director of GroupM Search Australia. She has been working in the search space for the past seven years, starting her search career with Outrider in London before moving back to Sydney in 2006 to lead the Australian team for GroupM.

Susan's technical background lends itself to developing and harnessing search solutions. Whilst in London, she was responsible for the planning and management of both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) campaigns across Europe. A later shift in roles allowed her to focus not only on the strategic development of search marketing campaigns across the continent but also ensuring Outrider's search services remained best in breed in an increasingly competitive space.

Susan now utilises her experience in this channel to develop strategies that leverage search across the entire conversion funnel and take advantage of the impact online and offline activity have on search behaviour and response.

Company

About GroupM

GroupM is the leading global media investment management operation.

It was created by WPP to oversee media agencies, including MAXUS, MediaCom, Mediaedge:cia, Mindshare and Outrider.

Our primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.